Dear Live Grit Family,
 
From day one, the mission of Live Grit has been to make the world a better place by inspiring people to live their best self. Our vision was to provide a space and create experiences for our athletes that inspire passion, empower perseverance and develop grit. This vision and community has grown far beyond our wildest imagination. But…we want to make it even better and bigger. Out of this desire has come the vision for Live Grit 2.0 and…
 
A renewed focus on the community. Live Grit’s foundation is its community. With new community events focused on fun, our goal is quadruple the size of our community of inspiring athletes. From new fun runs and rides to Live Grit Cares, we are getting back to our roots of building a community of amazing and laid-back athletes.
 
A greater focus on service and fitting. You can have the best bike in the world but if it’s broken or doesn’t fit, it’s not going to matter. Making sure you are setup to have the best ride of your life, whether that’s in a race or through the city, is the best way that we can support our athletes in achieving their goals and having fun. We are excited to advance our service and fitting departments with new offerings and advanced technologies. 

A new and improved retail experience. Live Grit’s goal is to provide our athletes with the right tools. Some tools require more expertise and personal service than others and we are going to direct our focus to those. We are still your place for everything bikes (bikes, power meters, helmets, wheels, tires, cycling shoes, etc.), wetsuits and nutrition. As for all the other stuff, we are here to suggest the right product and help you find it. Think of us as your swim, bike, run concierge.
 
A brand new Grit Endurance training studio. The Grit Endurance training studio will have a new home at Live Grit in the West Loop. With new smart trainers and more class offerings, it’s going to be a whole new experience. Check out the Grit Endurance website for more information.
 
We are excited for the future and to be able to do the thing we love the most- supporting our athletes with our time, expertise and services. Thank you for being apart of the family.
 
Your Live Grit Team